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Shortly after 50,000 bees were found dead in an Oregon parking lot (read more here), a staggering 37 million bees have been found dead in Elmwood, Ontario, Canada.

 

 

 

 

 

Dave Schuit, who runs a honey operation in Elmwood has lost 600 hives. He is pointing the finger at the insecticides known as neonicotinoids, which are manufactured by Bayer CropScience Inc.

 

 

 

 

 

This also comes after a recent report released by the British Beekeepers Association (BBKA) that recorded its largest loss of honeybees ever. You can read more about that here.  The European Union has stepped forward, having banned multiple pesticides that have been linked to killing millions of bees. You can view the studies and read more about that here.

 

 

 

 

 

 

The loss comes after the planting of corn. Neonicotinoid pesticides are used to coat corn seed with air seeders. This results in having the pesticide dust blown into the air when planted.

The death of millions of pollinators was studied by Purdue University. They discovered that Bees exhibited neurotoxic symptoms. They analyzed dead bees and found that traces of thiamethoxam/clothiandin were present in each case. The only major source of these compounds are seed treatments of field crops. You can view that study here (1).

Bee deaths are increasing exponentially. An international team of scientists led by Holland’s Utrecht University has concluded that, “large scale prophylaxic use in agriculture, their high persistence in soil and water, and their uptake by plants and translocation to flowers, neonicotinoids put pollinators at risk.

This is some of the research that led to the European Unions ban of the pesticides, as mentioned and referenced earlier.

Can we really debate this much longer? The evidence linking pesticides to bee deaths is overwhelming. It’s not only bees, but an array of other insects as well. The last thing we need is more events to occur that companies can use to push the manufacturing and development or more genetically modified foods.

One reason that has been used for justification of GMO’s is a food shortage, and we all know how critical bees are to our food supply.

There is a huge conflict of interest here, the pesticides used to spray the crops that are killing the bees are developed by biotech corporations such as Monsanto.

 

 

 

 

Time to make the connections, time to speak up!

 

A successful social marketing strategy comes with a lot of extensions.  One part of this is in the social updates, you know, the time when you publish your blog posts to different social media accounts and pray to God it goes viral.

 

 

 

 

However, a successful social marketing plan can come with you actually being prepared in your updating! Just like engaging, interacting, and getting people to follow you, the social update is it’s own strategy in itself and can determine whether or not people will see your update when the time comes.

 

 

 

Social Marketing Strategy

 

I’m reminded of something one of my friends said, “Lick it, throw it against the wall, and hope it sticks!” (I can’t remember what he was referring too, probably something dirty, but this example will suffice for now).

 

This example works because as I browse through people’s updates, it looks as though this is exactly what people are doing. They are throwing up any old text and attaching their blog link to it and hope that it works!

 

 

 

 

Have you ever done that before?

 

 

 

Sure you have, we all have at one point or another! But there is a strategy when it comes to this “arm” of social marketing that you can do to improve your results in social media.

 

 

 

 

Using Psychology in Social Marketing

 

 

If you’ve been reading my blog any, then you will know that I have been in a deep research about the psychology of social media marketing as of late and have came to some explosive results that have catapulted my experiences, and my clients, 100-fold.

 

 

 

 

Think about it. When people that are involved in business log on to social media they usually scroll through the updates until the get to either someone they know, or something that catches their attention. I find myself doing it all the time. Subconsciously you are unaware of everything around you due to a thing called reticular formation.

 

 

 

 

This is a thing located at the base of the brain, and it’s main function is to discriminate against irrelevant background stimuli. For example, someone could be living next to a set of train tracks and said train could come blasting through in the middle of the night and that person, since they were accustomed to the noise, never noticed it and didn’t wake up. On the other hand, that same person could be jerked awake in the middle of a sound sleep when an unfamiliar noise comes from the living room.

 

 

 

 

Reticular formation is important in social media.

 

 

 

 

These people are missing your updates because you haven’t said or done anything that will “jolt” them out of thinking that you are irrelevant.

 

 

 

 

What can jolt them out? Colors in updates and knowing what cognitive recognition is in social marketing too can really help to drive them to your site.

 

 

 

 

Have you ever really sat down and scrutinized what you’re writing in your updates? It makes a difference! Certain words are more catching to the eye than others. This is something that I discuss in my ebook Psychological Success in Social Media.

 

 

 

 

A Few Words That Don’t Work:

 

 

  • Check this out
  • Re-typing the title
  • Adjectives such as “Interesting” and “Amazing”-Let me explain this one: when you say that something is amazing, then you’re taking away that person’s ability to judge for themselves and therefore causing an emotional wall to go up in their heads and deem the post irrelevant.

 

 

 

 

Let me re-iterate, while these may work with your fans and followers, the point is getting people that doesn’t know you to act on your update, engage it, share, and visit your blog!

 

 

 

 

Emotion & Social Marketing

 

 

Emotion is also another psychological tool that you can use that will drive traffic to your site. Whether you know it or not, you are creating some sort of emotion in your update with a reader…even if it’s boredom, they are feeling something so it’s important to take a close look at how you’re displaying your writing along with your blog post.

 

 

 

 

One emotion that never fails is the Hope For Gain/Fear of Loss emotion in social marketing. Have you ever seen those squeeze pages that promise tons of money, telling you a sad story of how they used to be “just like you” with no money until they started doing such and such?

 

 

 

 

Sure you have! And just like me, you’ve probably spent more money than you care to admit on pages like this because you were drawn in through your emotions. You didn’t know the person, but for some reason you trusted them and you spent money.

 

 

 

 

For a split second you experienced the “Hope for Gain/Fear of Loss” emotion that most internet marketers use in squeeze pages. You had a hope that this would work for you. Even though you knew deep down that it was probably a scam, there was a small hope inside of you that this person was telling the truth so you went for it!

 

 

 

 

These types of emotions are harder to pull out of a person in a social marketing update. Simply because your update is better when it’s shorter. However, there is still ways to create this emotion with a few words.

 

 

 

 

People hate to be left out. They also want to know everything there is to know about whatever it is they’re doing. Tell them they’re doing it wrong and you know how to fix it is one way to create a fear of loss emotion.

 

Telling people that something is almost gone will also bring them in as well. For example, I’m doing a contest that’s almost over at my blog for a free Twitter marketing tool. Even though the contest had 20-some days left in it, I mentioned that the contest was “almost over” and they came flocking in droves for fear of being left out.

 

 

 

 

Look at your social marketing update

 

From now on, don’t just throw any old thing up there and “hope it sticks”! Create a strategy that will improve your interactions and engagements in your social updates and you will start seeing a more positive reaction from people you’ve never even heard of before!

 

 

 

The social marketing strategy doesn’t stop at building fans and followers.

 

 

It doesn’t stop at all! Keep it going by demonstrating the perfect update that will keep people sharing and visiting long after you’ve posted it!

 

 

 

 

 

 

Getting Retweets

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the-art-of-retweets

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10 Words You Need to Stop Misspelling

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Today most popular advertising network “Google Adsense” has completed 10 years. Google Adsense was started in 2003 and now its  an important part of Google network and in the lives of bloggers like us, which helps us to earn income.

 

 

In the official post about completion of 10 years of Google Adsense, Susan Wojcicki, SVP, Ads and Commerce writes,

 

 

Fast-forward 10 yead AdSense rs, an has become a core part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with.

 

Their stories inspire us to do our part to make AdSense great.

 

 

There are so many users presently on the internet, in the different parts of world, where Google Adsense has helped and created success stories out of online business.

 

 

Almost all bloggers now a days use Google Adsense as a part of their blogging to earn money. Do you ?

 

Celebration of 10 Years of Google Adsense

Celebration of 10 Years of Google Adsense

Google Adsense ads are displayed today in different products like search, gmail, blogs, mobile apps, games, android apps.

 

 

 

Its our time to say “Congrats” to “Google Adsense” for giving us an opportunity to earn by sitting at home.

 

 

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